Learn It Live! Marketing Strategies for your Business

Presented by: Randall Rodriguez
R&R Business Solutions

Road Map (GPS) / Know your destination

• Outcome – what does success look like? – Be specific and detailed
• Make sure it can be measured – Total Income / Profit Margins / Calculated Monthly / Yearly (don’t  drive in circles)
• Plan a goal to review the results – Services or Products sold (daily / weekly / monthly / yearly)

• How much Gas do I need?  - How many customers or sales do I need monthly / weekly?
• Can I trade my time for Gas? – Social Media Post / Cold Calling  / Networking
• How much should I pay for Gas? – How much time am I worth? / How much of a Budget should I plan for Marketing? (Don’t run out of fuel)

• What obstacles do I need to go around? –
• Do I need to change my destination? – Adjust / Change Directions
• What’s my ETA? – Is my Business still on track or do I need to adjust my goals.

• Do I need a Tune-up? – Banding / Image Status / Comparable to Competition
• Do you I need a major overhaul? – New Logo / New Branding / New Customer Base
• Vehicle Maintenance Plan – Client / Customer Rewards or VIP Programs